Hi Matt. FYI, Woollies range according to a structured review timeline (link below) so it couldn't be done earlier. The timetable says baby formula results were due 22/1 earliest so this is right on time. Also good to see they'll be ranged in the outlets that will maximise success versus stretching too far to start. This will allow them to build out distribution overtime as goat gains more awareness.
https://www.wowlink.com.au/wps/port.../WOWLink/Topic Centre/BuyingMarketing/CDS/CDS
Still holding, CNCA next.....
Cheers.
Bubs Range In Woolworths, page-5
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