email I just sent to Branson
Dear Mr. Branson
I am a shareholder and a very disgruntled one at that.
Can you please explain to me your marketing strategy? I am at a complete loss to understand the current strategy.
Our current share price directly reflects market apathy to what could be a very successful story predominantly due to the equally apathetic and irrelevant marketing tactics you are employing.
There is no interest in our Company because you are not generating any – hence the very poor share price performance.
As a marketer who understands the fineries of creating consumer / investor interest, can you please provide me details of exactly what you are trying to achieve. Adopting your current approach is evidently fruitless.
The definition of insanity is continuing to do the same thing when it doesn’t work.
Please note that the presentation you recently released is simply not enough and was quite frankly lifeless.
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