Alan Kohler interviews Gary Greenbaum Syntonic, page-23

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    “Great marketing tool to demonstrate proof of concept to carriers.”
    100% correct!

    That’s exactly it. When we integrate our branded app onto a carrier, it opens up the door for dialogue. They then can see the model first hand working on their own network. The carriers have the embedded customer base, the cost of data to them is negligible, and when they free rate themselves they have data leakage. Plus they don’t have access to the analytics we do, which I believe will be used in the future for targeted advertising etc... This is all confirmed by Gary in the last webinar. Strongly recommend people listen to it again.

    This is why addressable audience matters, and when people get that, truly get that. They’ll see that the scale of Syntonic is truly mind blowing. This however is the long term game and value driver. Dataflex will bring in the revenue short/medium term, whilst we scale up.

    GLTAH
 
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