Been holding for a while now, and honestly, the only announcement that is going to move things relates to downloads and app ratings. HMO can align with as many partners as they want, but for this to work, the app has to be both downloaded and then used.
Even if every ford has HMO as a standard install (im unsure if this will be the case) it still requires the driver to actually use it.
Im hoping they do, only time will tell.
HMO Price at posting:
13.5¢ Sentiment: Buy Disclosure: Held