They obviously saw the Tipsly integration as critical to their moving forward with the BIG Review Platform, otherwise they would have backed out of the deal (just like they did with Pricemaker). If you don't know about the Pricemaker deal, go do a little bit of research. Basically, they were going to buy them out at x amount of shares at something like 20c (I can't remember exactly). After due diligence & time came to make a decision, BIG backed out (when the share price was a lot higher).
Also, when BIG bought FBM from Intermedia, Intermedia excepted shares at 90c when the share price of BIG was lower (something like 80c from memory).
Back to Tipsley, the 12m revenues is also subject to being achieved before final payment (although final payment admittedly is a cash component only - from memory).
You have to look at everything in context Warnie, not just in isolation.
