The coty deal was one applicator that would work on a range of different creams due to it being a smart wand. Pg wand is one cream one wand. Therefore each wand has to be specific to the cream or ingredient it is targeting.
Also pg was first and the learning curve greater at our expense.
I still am surprised we get a share of tge combined wsnd and cream so be thankful for that as if it was me at pg it would only be the wand.
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