Ann: Appendix 4D and Half Year Financial Report, page-58

IQbuds were never created to be a cool earbud, let alone a blockbuster. They were created to solve a problem with what Nuheara termed as "pub deafness".

That sales channel is only now being opened up fully with the multiple recent hearing outlet deals being set up and the IQbuds Boost being developed.

Its in that channel that they have a huge market,no opposition, and a great profit margin.

The IQbuds have done their job in setting up this company. Now the real game begins with the hearing sales.

Later in the year we can seriously take on the "cool earbud" market with the LiveIQ product.

The need is not to be excited now, its to be excited about the future prospects.