https://f.nordiskemedier.dk/2gq3k2u9zf56js6a.pdf
Take a look at the above research and you can see its a crowded space that BUD is just attempting to penetrate, BIQ is already years ahead and is No.6 and growing. What BUD and BIQ are doing is not really that rocket science now - not new if you believe Ohm will take the world by storm, sorry.