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How FC financing works for BIG, page-223

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chakay

3,850 Posts.

146

25/02/18

21:41

Post #: 31330591
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Originally posted by OzJ ↑

My theory? It's not mine and it's not a theory. It's pretty easy to look up.

https://www.wayin.com/blog/7-digita...P5EnPXjTf3mxstFL1Iae0PNWxI2xHWT0aAnQ4EALw_wcB

7 DIGITAL MARKETING TRENDS AND PREDICTIONS TO WATCH IN 2018

Even well placed ads, that are rich with relevant content get ignored. Forrester in their digital marketing trends report ‘The End of Advertising as We Know It’, stated that CMOs are shifting billions from ‘ad interruptions’ to interactive digital brand experiences.

In 2018 the digital ad industry will finally respond, by opening up their ad-units to be powered by martech vendors like Wayin. Giving brands the power customize their own interactive experiences inside the ad unit real-estate.

The days of spamming prospects with video and image based ads that consumers can’t interact with and don’t collect any data, however well targeted, are hastily drawing to an end. The experience brands deliver inside ad-units, and the value exchange they offer for engaging with the ad is what will ensure they rise above the noise.

or

Marketers and commercial teams have long found live events one of the more effective engagement tools, and this isn’t a marketing trend that’s bucking anytime soon. Real life, interactive experiences are more profound than cold emails or digital ads...

We will also see an increasing use of VR and AR to deepen the brand experience, giving experiential agencies a bigger share of marketing budgets in 2018.

or

In 2018 we will see the continued adoption of explicit personalization. This is where brands build interactive experiences that actually ask the consumer questions in real-time, that empower brands to recommend products, services and content that is truly personalized. This explicit personalization can be delivered online, in social channels, through digital ads and via touch-screens in retail shops. It’s the future of personalization.

or

Not just weekend weather forecasts or how many days until Christmas, chatbots will become more than a talking Wikipedia. Whilst in 2017 the test budgets for chatbots were focused on bridging the gap between customer service expectations and delivery, 2018 will see marketing use cases come to the fore.

Chatbots will be leveraged in marketing campaigns to gain rich audience insights, learn customers habits, preferences, pain points and provide another channel of explicit personalization to lift sales. Chatbots will increasingly become a driver of traffic to marketing destinations that provide contextually relevant audio and visual experience to augment the chatbot interaction.

With internet users spending more time in messenger apps than on web pages, embedded conversational forms will build marketing lists, and drive engagement where consumers spend their time online.

Rather than trying to shame me into agreeing that BIG is the greatest advertising platform of all time, you should be asking BIG what they are doing to stay at the front edge of the digital marketing world. Their offer is two years old in terms of the digital experience.

Expand

Why do you think they partnered with Zeta

B2b and b2c and AI

This play has always been about pillar 2 and 3

This company was 3 yrs old, its inexcusable they way it has been managed. So no excuses for that

2hFY18 revenues would of easily been

US $11m
TIG $4.5m
DF 17 $4.5m
AUS $10m to be fair and conservative given what we know now

So $30m for second half

If you annualised that out 3 x revenue you still get a MC of around $180m or $1 share

Have no idea about the disclosure issues but feel let down by management.

Cheers

BIG Price at posting: $2.22 Sentiment: None Disclosure: Held
1 Upvote

0 Great analysis

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