Rough launch schedule & other research, page-27

The challenges for these companies to overcome if they want the customers SAS are targeting, are the costs. Even if costs could match SAS for bandwidth there is still the costs of devices which are well above what SAS target customers could afford ie: approximately $1000 I guess if they want the market they could look into whether or not a cheap satellite phone could be produced that would work in their networks. I would need to be convinced that these companies would bother with the SAS target market. The reason there is a SAS target market is because of costs and ROI hence no investment to date by the larger companies into the areas SAS is targeting. Maybe my head is in the sand here but I still struggle to see how any other company is going to service the SAS target market without lowering their profit margins significantly for that target group.