They say all publicity is good publicity and the AFR have certainly highlighted BIG to the market place along with other publishers articles unfortunately all in a very negative light.
I am sure this has not been missed by many of BIG's potential customer so this needs to be cleaned up as soon as possible.
I know if I was a potential customer and was aware of the current situation I would be very reluctant to sign any deal and or to hand over any money to BIG until the very muddy waters were cleaned up.
The longer it takes to clear up the more detrimental to the business so BIG need to respond as soon as possible.
GET ON WITH IT BIG
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