New Premier Letter, page-58

Your Commentry is welcomed, But Im not setting a buy target yet, because I think this could slip until the ex-date of the dividend, or a decleration of no dividend this year.

As far as the financial facts goes,

Myer generates 3 billion pa or so of sales, with 1.7B of that in 1H 2018. So this is no Chump of a Company even though many comment on it like its a fly by night speck stock.

All of retail was down for all Retail Businesses, not just Myer. Online was up, but so was Myers online sales.

Myers woes, is retail wide. There is alot they could do better and in time I think they will, with possible tax cuts helping that.

There is an Agenda in play, so even 30c is possible, and only the crazy wouldnt take a slice of that chance.

The risk of crash is to the upside, much like how a speck stock with all rumour goes from 40c to $2- on pure BS hype with no substance.

We could see MYR trade at crazy prices based on down trend chart blow off, and rumour.

A good CFO and CEO could flip this company around and turn the trend from down to up.

A soon as any green good news is on the table there is 12% of stock to cover shorts, as they would be crazy to not try and cover all they have under 50c.

The Long term value , potentially could be a 4 Billion company with 1 Billion total shares by then, so $4- per share is possible.

So many Verticals for online sales are just a phone call away and MYR has Insurance, Lending, Phone plans, home loans, pretty much anything you can think of, fuel discount vouchers. All sorts of things.

I wouldnt buy a TV with Kogan on it, But with a Myer Brand on it, even if it was the same factory, Id have a TV with Myer brand on it.

At 370m this company is insanely cheap, and lets talk about Risk .

Id prefer to have money at Risk in a Company with 3 Billion of sales per year and 1.2 Billion of Gross Profit.

Myer has interest expenses of 10 million, thats like one grain of rice.

Think of Companies that were at high risk on debt like FMG and STO when they were way down.

They had Billions of debt. FFS Myer only has 143m of debt and 3 Billion of sales.

Sure I could be wrong and 42c goes to nil, But I doubt it.

Myer can one day again trade above $4- and be a Disallowed from this level..

All the experts will start singing its praises when it breaks $1.50 in a few years time.