Another AFR article, page-653

Because they got a great idea, built a process and sought out massive financial business backers to take this to a whole other level, which is how you to make it. Big fast. Large business connections help obviously.

The large financial backing allows you to have the staff and the marketing for the business requires to GROW. Otherwise you are slogging your guts out for a long time on a shoestring budget trying to make it, I have been there and no matter how determined you are if you can't get decent financial backing via yourself or there with also larger business connections you will be limited in your growth.