Who would have thought that, page-18

"For the long game, technical papers and conference and industry presentations have to kick in to give sales staff credible marketing collateral."

I thought we had that some time ago. There was enough positive promotion to convince most hotcopperites that it was world beating technology, proven by DOT trials.

What has gone wrong (apart from the SP collapse) to cause the lack of confidence?.

What happened at the recent concrete exhibition.?