Kinder Joy new Advertising, page-4

Kinder have not released a Choc Egg into US.
they released Kinder Joy, which is quite a different offering.
yes its choc
yes its got a toy inside.
but it is not a Yowie.
Yowie is quite different to a Kinder Joy.
The whole offering premise of Yowie is that it has a message, and it has collectibility.
Wheter YOW is getting that meassge across is a whole different topic.
But what our mate Bert did say, is that Kinder and Yowie can co-exist in the market.
If Yowie can get its act together, and put the books, the movies, webisodes together, with a constant updating of the Yowie chocs and new characters, it will gain a momentum which Kinder cannot match.
It just has to get it down.