YOJ (ASX) Ann: Appendix 4D and Half Year Report

Originally posted by Showmedahmoney ↑

Ok, so I was/am, an investor in Yojee before my cider company launched; I found out about them through a sponsored campaign they did for investors.

Here's a quick back story; It's not a pitch, I'm just sharing what my challenges were and how Yojee solves them.

Because we use very rare Apples we have no choice but to be a high end brand ( I don't like this but with our cost of production so high we have no choice) There is less than 3 orchards in the whole of Australia that grow our Apples as the lion share of the market is now dominated by dessert apples which is what you guys all buy in coles.... News Flash !!! All the cider that's made in Australia is made from dessert apples you should be making pies from ... not making cider !! granny smiths, pink ladies etc are not cider fruit.

So the reason ciders so sweet in Oz is that its made from the wrong apples (which is why as a bloke from Cornwall/Uk I went into the business to make REAL cider in Australia that's also grown here).

So... as a high end brand (single orchard heritage cider fruit aged in french oak for six months) I knew that delivery experience from our target audience was going to be a key element to our success because our cider costs $45-$60 per 750Ml bottle in a restaurant.

I can sell it for half that price on line so we're dependent on selling through social strategy and our website.
This now means our sales model is high volume of transactions orders but typically a low value per order i.e case of 6 is $174. Can you imagine what that would be like logistically for me to manage?

I needed to outsource this to experts who understand that the "delivery experience" is part of an Artisans
"sales process" ... the customer will blame the manufacturer not the delivery company if it doesn't show on time (and not buy from you again).

Yojee met with me and made it pretty clear that boutique brands and artisans have a close place in their heart as its predominantly the boot strapped artisan that struggles to get customer connection due to restricted outreach (delivering your goods).

So although from an investment point of view I can tell many on HC want to see big corporate names popping out of Asia signing up that's not where Yojee will win the war. Yojee will triumph because chaps like me who put all their hard earned $$$$$ into product R&D and quality rather than a fleet of vehicles can now compete to a wider geographical audience (they help us punch above our weight).

If you think about Uber for example; it's taking an existing concept and re-framing it; same as Airbnb etc. It's accelerating the power of consumerism through the level of transparency in the customer experience... all of a sudden there's a much greater level of accountability because the customer rating system they can instantly post online...that's where Yojee's heading. All of a sudden every boat, plane, van, motorbike and scooter can collaborate on "one platform" that gives real time updates to the buyer on where their purchase/orders are.

There's nothing more powerful than effective collaboration :0)

Yojee is struggling in Australia because they haven't launched their proprietary technology yet here. So they're using the incumbents like Aus post which is not doing them any favours. That said in other more mature regions where it is launched like Singapore etc they're doing exceptionally well.

Post meeting Yojee the sign up as a new customer for me was pretty much 30 minutes; fill out a few forms online etc. I doubt it will be the same for corporates though as their pricing to customers is calculated via space required (cm3....length...x width....x height) and weight Kg's. They know the capacity of their fleet
and therefore can drive maximum consumption bringing costs down (more full trucks)

Finally we have to consider that a companies Intellectual property is what drives ebit these days. I gather
as Yojee will have thousands of small of medium sized businesses using them this IP (consumer spending patterns) will significantly increase the value of the company beyond the price of their technology.

Also note that Yojee staff do read HC regularly so you're voices are heard.. ;0)

SMDM ....AKA #REALCIDERLUVER

Expand

Very informative post, thank you. Off topic, I love cider. What is your brand? My email [email protected] if you want to keep it confidential. Thanks again.

No.	Vol.	Price($)
3	80514	4.0¢

No.

Vol.

Price($)

80514

4.0¢

Price($)	Vol.	No.
4.4¢	24780	1

Price($)

Vol.

No.

4.4¢

24780

No.	Vol.	Price($)
3	80514	0.040
1	30000	0.039
1	27550	0.036
2	257333	0.035
1	14720	0.034

No.

Vol.

Price($)

80514

0.040

30000

0.039

27550

0.036

257333

0.035

14720

0.034

Price($)	Vol.	No.
0.044	24780	1
0.045	39112	2
0.046	186667	1
0.048	30000	1
0.050	6703	3

Price($)

Vol.

No.

0.044

24780

0.045

39112

0.046

186667

0.048

30000

0.050

6703

(20min delay)
Last 4.4¢		Change 0.000(0.00%)		Mkt cap ! $11.47M

Open	High	Low	Value	Volume
0.0¢	0.0¢	0.0¢	$0	0

Ann: Appendix 4D and Half Year Report, page-31

Adore Beauty buys up wellness brand iKOU for $25M cash

Sun Silver gets that drill to thrill feeling from high grade hits at Maverick Spring

ANZ deal to buy Suncorp to go ahead following approval from Treasurer

Tamboran is developing the NT Beetaloo Basin. To get there, it's listing at $36/sh on the NYSE

Pointerra wins US$1.63M from US Dept of Energy to model climate change scenarios

Featured News

Buyers (Bids)

Sellers (Offers)

Featured News

Ann: Appendix 4D and Half Year Report, page-31

Top Stories

Adore Beauty buys up wellness brand iKOU for $25M cash

Sun Silver gets that drill to thrill feeling from high grade hits at Maverick Spring

ANZ deal to buy Suncorp to go ahead following approval from Treasurer

Tamboran is developing the NT Beetaloo Basin. To get there, it's listing at $36/sh on the NYSE

Pointerra wins US$1.63M from US Dept of Energy to model climate change scenarios

Featured News

Buyers (Bids)

Sellers (Offers)

Featured News