Another AFR article, page-807

Interesting to look at that video now and to realise there was a basic flaw from the start, that is the video review site. Very few normal people will be motivated to go to a site containing wall to wall advertising. SME's know this and will only participate in the video production if it is a freebie. This is where FC Capital come in and the Ponzi begins.

The only way this video caper would ever have worked is in partnership with Google where there would have been some visibility of the videos.