Another AFR article, page-820

How can you say that, I am a potential customer and my behaviour in sourcing a business is going to be similar to the next person. For example, if I am looking for a restaurant I will do a search on Google using cuisine and locality as key words. If I am looking for a barber I will use barber + locality etc etc. I usually find something suitable on the first page and that is why I say it would have been good if BIG had been able to work in with Google so that their video clients got to the top of the rankings. That would have been a winner IMO but whether it was achievable and cost effective is unknown.

There you go, I have just given you a good idea for a start-up video advertising business!