Another AFR article, page-829

Let's face it the advertising industry doesn't even know how it works at the moment, the whole industry is undergoing enormous change brought about by the internet and AI. In fact, the 'smart money' is presently going back into old media stocks as advertisers shift some of their spend back from the internet to traditional media.

You have some sort of smug attitude that you know everything, when in fact you appear to know very little. You were not even capable of getting your brain around what I was saying other than to suggest I was talking about search optimisation. If I was talking about that I would have said so!