Another AFR article, page-833

ha ha ha - you so much mate. Actually you know sweet fook all. Your first comment says its all. You were talking about search optimisaiton, you just didn't realise it...ha!

now - please point me to the 'smart money' moving back to traditional media? Are you referring to NEC? The company that is currently ramping up its digital footprint at a rate of knots? That stock? The same NEC who's traditional (ie - TV) ad revenue has fallen over the last 3 years by about $50m?



I have been in advertising for over 16 years both here and the UK, working with some of the largest blue chip companies in the world. I think I will take my own insight on this market vs yours.

also - given the 'smart onmey' is moving back to traditional media, I would be interest in you explaining this for me. See that digital thing - you know, the internet? yeah...its doubled.

so much smart money back into traditional media.

Give me a frickin' break.

	Column 1	Column 2	Column 3	Column 4	Column 5	Column 6	Column 7	Column 8
0		Cal Year
1	Media Type	CY-2012	CY-2013	CY-2014	CY-2015	CY-2016	CY-2017	Grand Total
2	Television	3,157,808,993	3,226,658,010	3,209,211,994	3,225,931,149	3,089,307,638	3,066,827,131	18,975,744,915
3	Digital	895,879,719	1,066,093,544	1,269,752,267	1,607,174,587	1,785,840,997	1,982,684,805	8,607,425,918
4	Outdoor	592,723,652	595,364,079	643,728,795	763,816,107	829,517,907	895,026,206	4,320,176,745
5	Radio	448,974,450	456,728,458	489,912,008	549,269,420	580,260,039	596,964,961	3,122,109,336
6	Newspapers	922,927,503	741,904,636	671,324,181	573,275,524	505,819,346	395,287,701	3,810,538,891
7	Magazines	321,688,282	258,633,737	234,461,308	205,560,571	169,852,973	135,252,865	1,325,449,735
8	Cinema	53,117,604	62,123,394	52,677,211	74,195,636	74,814,596	77,779,453	394,707,893
9	Other	33,533,936	28,708,165	30,875,032	34,594,705	25,677,256	23,397,555	176,786,648
10	Grand Total	6,426,654,138	6,436,214,022	6,601,942,796	7,033,817,698	7,061,090,751	7,173,220,676	40,732,940,081