ha ha ha - you so much mate. Actually you know sweet fook all. Your first comment says its all. You were talking about search optimisaiton, you just didn't realise it...ha!
now - please point me to the 'smart money' moving back to traditional media? Are you referring to NEC? The company that is currently ramping up its digital footprint at a rate of knots? That stock? The same NEC who's traditional (ie - TV) ad revenue has fallen over the last 3 years by about $50m?
I have been in advertising for over 16 years both here and the UK, working with some of the largest blue chip companies in the world. I think I will take my own insight on this market vs yours.
also - given the 'smart onmey' is moving back to traditional media, I would be interest in you explaining this for me. See that digital thing - you know, the internet? yeah...its doubled.
so much smart money back into traditional media.
Give me a frickin' break.
|
Column 1 |
Column 2 |
Column 3 |
Column 4 |
Column 5 |
Column 6 |
Column 7 |
Column 8 |
| 1 |
|
Cal Year |
|
|
|
|
|
|
| 2 |
Media Type |
CY-2012 |
CY-2013 |
CY-2014 |
CY-2015 |
CY-2016 |
CY-2017 |
Grand Total |
| 3 |
Television |
3,157,808,993 |
3,226,658,010 |
3,209,211,994 |
3,225,931,149 |
3,089,307,638 |
3,066,827,131 |
18,975,744,915 |
| 4 |
Digital |
895,879,719 |
1,066,093,544 |
1,269,752,267 |
1,607,174,587 |
1,785,840,997 |
1,982,684,805 |
8,607,425,918 |
| 5 |
Outdoor |
592,723,652 |
595,364,079 |
643,728,795 |
763,816,107 |
829,517,907 |
895,026,206 |
4,320,176,745 |
| 6 |
Radio |
448,974,450 |
456,728,458 |
489,912,008 |
549,269,420 |
580,260,039 |
596,964,961 |
3,122,109,336 |
| 7 |
Newspapers |
922,927,503 |
741,904,636 |
671,324,181 |
573,275,524 |
505,819,346 |
395,287,701 |
3,810,538,891 |
| 8 |
Magazines |
321,688,282 |
258,633,737 |
234,461,308 |
205,560,571 |
169,852,973 |
135,252,865 |
1,325,449,735 |
| 9 |
Cinema |
53,117,604 |
62,123,394 |
52,677,211 |
74,195,636 |
74,814,596 |
77,779,453 |
394,707,893 |
| 10 |
Other |
33,533,936 |
28,708,165 |
30,875,032 |
34,594,705 |
25,677,256 |
23,397,555 |
176,786,648 |
| 11 |
Grand Total |
6,426,654,138 |
6,436,214,022 |
6,601,942,796 |
7,033,817,698 |
7,061,090,751 |
7,173,220,676 |
40,732,940,081 |
