Watch out!, page-45

Whilst I would encourage you to always DYOR, even a cursory glance at any Myer store would yield an impressive array of ages-60-and-up, mainstream brands, priced at levels only those same baby boomers who bought 6 or more properties could possibly afford, all arranged upon a floor seemingly tiled in 1984, and beaming back at you under the reflective (and of course, blissful) glow of fluorescent lights brighter than if you were examining the sun under a telescope.  

The Myer business is in my opinion completely out of touch with the trends in the space.  People can now buy everything Myer sells, online, either directly from the manufacturer (with this heightened 'direct-ness' providing a more tailored, and relevant customer experience) or from a wholesaler/factory outlet or similar (for a substantially cheaper price).  In either case, the product arrives at the buyer's door at times within hours (for free) and can usually be just as easily returned if not to size, etc.  

Myer needs to give people what we in marketing call, a 'reason to believe'.  They need to give consumers an answer to "Why should I go to Myer for my Ray-Banns, or my bottle of Ralph Lauren cologne, instead of purchasing online?"

The obvious solution is providing a better customer experience through high-level sales service, but the fact is that this area is arguably the one in which Myer performs worst of all.  

All this basically means that I studiously avoid their shares.

Once again, DYOR - this is all my own opinion.