"5,000 should be easily achievable in the first year"
That would be a 90% increase in market size in one year. Anyway, the announcement made it look like the market size was $539m. Look at the headline in red:
Australian Government registers Nuheara to $539m Hearing Services Program
Why didn't they say that the market size was only 2,608 fittings last year? If they had have said that, then the s/p wouldn't have moved.
NUH Price at posting:
11.8¢ Sentiment: None Disclosure: Not Held
(20min delay)