Ann: Change in substantial holding, page-55

Hi Kicker 1959, I'm not sure why you state silly claims, in particular "that mothers don’t give their babies GOAT in big numbers"???......You sound absolute ridiculous and just down rapping, especially when there are available professional studies/data analysis/results...........ref to Goat IF.

Following is just one little info for you,....
In order to compete in the highly competitive IF market, BUB has chosen to enter the premium segment of the industry. The premium and super premium products have grown from 5% to 93% of the China segment value in just over a decade, according to BUB. Therefore, the brands in the premium segment are experiencing the fastest growth.
The rate of growth in the premium market has attracted a number of players to the category. BUB has looked to pursue a differentiation strategy and provide a premium, goat milk IF. While BUB is not the only goat milk product in the global market, there is materially less competition in this segment compared to the premium category as a whole and broader conventional market, both in Australia and China. BUB is also the only Australian made goat IF sold in the Australian retail grocery channel.
Goat milk is reported to have the following health benefits:

• Improved digestibility, particularly for those with an intolerance to cows’ milk;
• Higher mineral content; and
• Greater similarity to human milk than cows’ milk.
  The rate of growth in the goat milk IF category is compelling. BUB has said that demand is growing at 25-30% pa in China and the total value of sales is forecast to reach A$1.9bn in 2018. Goat formula has a selling point naturally a2 protein…..‘Goat milk’ is the fastest growing segment in China’s IF industry. With a high rate of lactose intolerance and a very low breast feeding rate in China we believe that BUB is well placed to strengthen its position in this market. Don't forget one last thing,.. China Loves / Trust our Australian Goat Formula BUB..!!

GLTALTH...