nestle - doing A2 infant formula, page-181

Competition if you wish to call it that, however it’s not a competition it’s a world market place, the businesses that choose to create a2 milk are in fact co-contributors not competitors. When you change the way you look at things....the things you look at change.
All companies that choose to change to producing a2 milk are in fact co-operating. Co-operating to the world a2 switch from a1 milk.

However...that said. A2 will need to keep its no.1 profile as the leader in this revolution. Therefore marketing/promo costs are likely to be significantly higher, however in line with sales as the world moves over to a2 milk.

As I mentioned a2 and it’s market share are not under threat.

The stock market is going through a volatile time, a2 has been a volatile stock....we are in for another rocky ride this year..there is no doubt about that...sp may go up...it will come down..peaks n troughs I’m afraid due to the state of the world.