Nestle cant simply sell a2 milk without acquiring license in China. Right? Besides, a2 did not start with big press releases. Rather it evolved and grew because of the vast daigou community in Australia that spread awareness to their families and friends back in China. Nestle may copy and sell at a cheaper price but a2 milk competes for quality and word of mouth-type of awareness. Growth still points to $20 by June when a2 releases not just profit results in China but also in the US!
nestle - doing A2 infant formula, page-182
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