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12:28
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Originally posted by Harlan
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As passionate as I am about the a2 Milk Company, I believe our share price may be in for an attack by shorters believing the announcement by Nestle will in fact decrease our IF premium price. Let's not for one second think competition will be good for us, because it won't. Competition will seriously affect our bottom line with each new market player. Had Nestle been a little Niche Company we would have no worries, but they are a giant, and a very greedy giant at that. Their IF Illuma is being launched in China as we speak and although not knowing the price of it, I can guarantee that if not now, will be cheaper than ours in no time. We speak of brand loyalty here but need also to remember Nestle has massive brand loyalty the majority of which are women who love their chocolate. I was very surprised at this announcement as I thought we would have had the monopoly over the a2 IF, for a few years yet, but with Nestles entrance the gloves are firmly off.
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Congrats on making a lot of money!
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