WAtso,
There was a number of $47 mill. mentioned as the gross income over a number of years for the 4 signs.
But surely, you don't believe that the cost of 1 sign is $50 mill?
Actually, it is $A1.4 mill for a 300 sq m sign (55 ft*55ft):
http://stocknessmonster.com/news-item?S=LUM&E=ASX&N=238792
The other 3 will be of the same size.
Gerry