The way investors view OBJ can nearly be defined in what their expectations were of the relationship with P&G.
Many (including me initially) saw it as "company making".
I'm not sure, though, that's how our Board / Management viewed it. If it was, it's difficult to imagine they would have accepted 2-3%.
I now believe that it was meant to provide the foundation on which a solid future could be planned and implemented.
It gives OBJ the following:
- solid (if unspectacular (but maybe not)) revenue for the next 3 - 5 years (probably cash-flow positive)
- a glowing endorsement from one of the most powerful players in their area of expertise in the world
- evidence / proof that the technology works
- the ability to identify and take to market themselves what could be even better opportunities
- time and space to make the next decisions in the very best interests of the company
Even though my position in OBJ has resulted in a 50% loss, I'm more comfortable than at any other time that this highly speculative investment will pay off significantly.
I'm looking forward to tomorrow.
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