Brainstorming Idea?, page-38

I'll try to respond to you in a way that reflects my own personal experience on Hotcopper for around a decade. When I first started posting on Hotcopper, nobody really knew the real me, who is typically liked/loved by all those who know me in real life for my idiosyncrasies, dry sense of humour and intellect etc. But when I posted in the early days, sometimes my posts would be construed by some as partially arrogant, sarcastic and sometimes a little too blunt. So I adjusted my posting style accordingly. Words are like magic, hold their own power and should always be carefully selected if we are trying to elicit a desired resolution to our questions or queries. Many times, the answers we seek already exist in the Hotcopper archives too and some see the inability to access these Hotcopper archives as laziness.

I am unable to speak on behalf of LH or anybody else as to why they haven't responded to you personally, but I can shed some light on the topic.

The products that we/OBJ are currently experiencing from the P&G stable are imo 'first generation' products in the lead-up to Advanced Packaged/Integrated products. Integrating OBJ's MicroArray into P&G's various tooling/manufacturing processes is by no means a small endeavour and a process that P&G would not entertain lightly. Until now, the static eye wands for SK-II, Olay ProX & Magnemasks have represented an opportunity for P&G to conduct further ongoing human clinical trials where they have been able to collect further valuable data in the transition from finger to applicator, of skin care products/ingredients/molecules. It's a paradigm shift that has been providing P&G very important information that is no doubt also driving the Creation of Personalisation...they are all connected imo. P&G's competitors are also treading warily with beta testing of various devices. P&G would also be intimately aware that they are a business ultimately that answers to Shareholders and a BoD of their own. Disposable and repeatable sale products would no doubt be high on P&G's ultimate agenda, as when they find a way to make money AND provide a better consumer experience...there is no stopping them. As an example, I have bought all of the OBJ Applicators and about a month ago, the battery in my SK-II Magnetic Booster went flat and I don't have any replacement batteries in the house; so the SK-II Magnetic Booster has sat in my bathroom useless to me for a month...I even stopped using the R.N.A. cream. Perhaps it's laziness on my part for not sourcing more batteries, but this is a real issue that P&G would already be aware of.

Currently OBJ receive a royalty on the MicroArray Applicator on it's own & a royalty where the Applicator is included with said cream & in any Promotional package; paid 45 days after the end of the quarter...so OBJ effectively wait 2 full quarters to be paid in arrears...... this is seperate to Exclusivity & Stand-still Payments. With the recent addition of Olay Cellscience & Olay White Radiance etc, OBJ will now be receiving more royalties from a larger audience. On the way to Integrated products, in the interim, we have 'first generation' products....like it or not. But even with 'first generation' products, OBJ imo are about to receive a boost in Revenues due to the the amount of products the MicroArray applicators are being included with now. An analogy you may appreciate iceman.11 is that of an iceberg. Currently OBJ have only received the top portion of the iceberg in Revenues, due to the very long lead time from P&G in relation to education, marketing, testing, consumer feedback and the inevitable and long-awaited Global roll-out for 'first generation' products; which now appears to be gaining steam. When you consider that the initial push by P&G for OBJ's MicroArray products is primarily based around Asia which represents around half the world's population, then add to this the very real continued growth in China for Olay & SK-II as highlighted by P&G in their last set of financials; we start to see that OBJ are yet to see the financial rewards associated with the infiltration into these markets. P&G want their customers to have the best consumer experience, so Integrated products are a ''no-brainer' imo, but it IS a mammoth undertaking on behalf of P&G and one that even our past BoD had misjudged in terms of roll-out, time-frames and perceived initial Revenues. Mistakes have been made by the past OBJ BoD and now we are witnessing imo a Phoenix rising. Time to forgive the past but not forget and Steve will play a crucial part in the turn-around of Shareholder sentiment...as will revenue. OBJ's potential still primarily lies beneath the water where all the work has been done, but we ARE beginning to see the upside. Forgive my coconut pun below :