Really that is the hardest question to answer. In fact, I know I have an emotional attachment to the science. Having had a significant fire on a property I realised how little thought went into the purchasing process regarding fire - actually I suspect none at that time - now I am more aware but cannot always get access to reliable info. So I have a bias that wants me to get back in. Price does not come into the equation at all at this stage.
Having said that I probably have a few needs - please note that they are my opinion and may even be irrational.
1. GR to resign from the board. I don't know him but all this happened on his watch and stepping down as the chair does not, in my opinion, reduce his influence so I think he should have fallen on his sword. I am not sure that retired politicians and armed services generals are ideal in a scientific and business startup environment.
2. The communications need to become consistent - establish a currency that all communications are made in - US$ or A$. There is a monthly newsletter or there isn't. There are webinars or there isn't. Build a consistent style that's under promise and over deliver.
3. Provide shareholders with milestones that can be measured and don't sugar coat the announcements.
4. Even today's announcement is pretty out there. You have developed your own cooling measurement equipment and found your product to be vastly superior. Surely before you go that far you get other scientific parties to establish the validity of the process.
5. Provide added working capital info with the 4c's that allow us to ensure that we are heading in the right direction.
Having said all that I think the issue still comes down to trust - what I am trying to achieve by all the rules above is get facts so that I can rebuild trust.
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