Ann: Launch of Car Rentals for RACV Insurance Customers, page-315

In one way I am surprised that it has taken a year to link RACV and mycaravan with what appears to be a pretty simple marketing plan. I would reckon most people here thought or said that last year, offer a voucher or cash to drive supply and demand from the RACV members.

Perhaps RACV wanted further work on the platform and brand before opening it up to members, hence the further recent rebrand and re launch of the site . Also may have wanted some time between pushing DMC and mycaravan.

Patiently watching and waiting, I agree with radars comments around DMC supply and demand, no point going after supply now until we can match some demand. Would love some insight to what the demand plan is in the short term.