Future success or failure for the company is based around the app and the US market.
If they don't get the app right then the US market will be a flop as businesses will not see value in using the company for advertising.
Imho the Australian market to date was just a test to see if the company and platform had identified a gap in the market that could potentially go global.
I think we all know the answers to that and now it is time to get the big hitters into place within the company who can take this opportunity and company and make it a truly global company.
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