Ann: Appendix 4C - quarterly, page-89

I emailed Mark asking about which cornerstone initiative he thought are closer to being achieved and also how long it would take for the "500% better than competition" announcement to ease the margin pressure.

He called me back in 15 minutes and I am pleased with both answers. I believe the recent announcements are accurate and we are fairly close to making progress in a couple of those initiatives.

To any long term shareholders hurting at the moment and unsure of what to do, contact the company, they'll be able to share their view on what's happening at the moment in the market. It's all publically available information but I believe the more information the better before making a decision. I do not think the selling is based on fundamentals but of course, this is in my opinion, do your own research.
Looking forward to future updates from the company.