One issue has been no leader has had enough skin in the game not to try other sales strategies to avoid dilution. Such as use distributors almost solely, lose margin, but have much lower costs. It's always been 'let's just raise more money for working capital because I want all the margin for myself'. Product is great, always has been. But if this was a private company growth would be slower but costs would be a fraction of what they have been. Go look at BUL for an example of shareholder preservation as the leaders have a lot of skin the the game. Yes, a vastly different industry and business model but concept is the same.
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