G'day mate, the extra profit which the company derives from direct sales to shareholders pales into insignificance compared with the profit derived from bulk sales to major retailers.
I went looking for some Red Tractor hemp product in my local Coles store a couple of days ago, and found that they were almost sold out, with several empty cartons sitting on the shelves, so obviously the public are buying it.
Cheers,
Mike
QBL Price at posting:
4.9¢ Sentiment: Buy Disclosure: Held