The investment in LOYYAL was actually a solid move. They are revenue generating, relevant, have huge tie ups in Dubai and about to land Emirates as a commercial client.. It will help if not make the Wooboard product as they will have an interconnected blockchain wooboard / loyal hybrid which may roll into other loyalty programs..
They need to show a turn around in revenue $$$ and a better cost model for sure though this next couple of quarters.. but any good news on loooyyyyaallll or agreements should re-rate.. also potential on acquisition...
At sub $8m market cap it is primed for a pump north but also risk is high being a penny stock... but that comes with it..
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