Is there a tipping point here?
Will A2 face a backlash in Australia?
My local Woolworths last night (Eastern Suburbs) out of all fresh A2 milk, and seems to replenish A2 formula twice a week (so most of the week there is a big gap in the shelves)..............
This is basic retail. We (A2) need to maximise sales.........this is lost revenue and I am starting to get concerned that this strategy of having an in demand product will backfire.
Good will is a commodity.......
A2MILK popular with Chinese consumers., page-21
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