how did you find Obj?, page-22

'We just need P&G to sell more applicators - expand territories, products, etc. They seem to be doing this slowly but surely. Generally speaking, peak sales of a product doesnt usually occur in Year 1 or 2, it normally takes a bit longer than that. The utility and market reception of the applicator suggests this is going beyond limited gimicky marketing campaigns (and yes, P&G might change their mind at any moment but that applies to every product in their portfolio - its performance-based). Who here thinks the applicators have not been a stunning marketing success......'

P&G imo are yet to give OBJ incorporated products a fare go on the shelves in any territory, including online jurisdictions. OBJ's tech up until this point in history is on and off shelves, in stock/out of stock regularly, seasonal and based primarily on promotional packaging inclusions. I'm not sure whether you could categorise this current outcome as a 'stunning marketing success' for either OBJ or P&G, in fact the numbers seriously suggest otherwise for now. Maybe it's all a lead up to personalisation and/or Integrated products? Maybe the exclusion of any reference to the SK-II Magnetic Booster in the new SK-II pop-up Future X stores is deliberate - take a very close look as it is nowhere to be seen? Perhaps a mediocre marketing success, certainly not a commercial one for either party imo.