Chinese Buying DW8, page-39

so TWE treasury wine estate has been struggling in china, apparently they held their customers to ransom re Penfolds wines
ie TWE limited their supply to only the customers that would take their cheap range of products as well as the Penfolds. It backfired - customers said, "stick your penfolds, we're not having that crap just to get to the Penfolds.
Is this an opportunity DW8 could capitalise on? Are we purveyors of the Penfolds range?
ps im a new investor in the co. - not up with all the history or going ons. Happy to hear anyone's thoughts