Hi Echidna,
Life Insurance/Superannuation Funds as clients is certainly an area rehab providers are looking at. I asked the CEO a while ago about this and he indicated this was currently a much smaller market/opportunity than workers comp but it was indeed growing. There are potential conflicts of interests however a return to work/'normal life' is a much better outcome for all involved than TPD. I did come away with the impression that his preference and area of expertise is large Govt contracts e.g. workers comp schemes, Jobsaver, DES as opposed to more corporate clients. Again my interpretation only.
I believe another potential area is At Home/Community based rehab for private medical insurance. I think this has greater potential and less opposition. My preference for Community Based Allied Health Care/Homecare is Zenitas Healthcare (ASX:ZNT).
As an example Medibank has started this up again in a big way with their Health Services division company Healthstrong which is going great guns. Medibank has a new program,
Medibank at Home: