WFL 0.00% 0.3¢ wellfully limited

Encouraging Report, page-69

  1. 12,536 Posts.
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    Not sure what all that means.

    What I do know is that the royalties paid to OBJ are currently "wages"

    What I do know is that is OBJ is run by Jeff and John Palermo. They are the listed executives.

    What I do know is that in 18 years the share price is .021

    What I do know is that no one knows the royalty agreement between Jeff and P&G

    What I do know is that the cosmetic market is "marketing". eg a cream in a jar to make you look younger, feel better, take away the wrinkles etc etc etc..and it costs a s...... to make a buck.

    What is do know is that OBJ is a component and is not mentioned on the label, it relies on P&G to market the concept, if P&G in time find that the "concept" no longer fits. Game over.

    Ask the question. What sells a cosmetic?
    Marketing "stuff" in a jar or bottle with an associated image or perceive advantage. In this case a magnetic enhanced wand to help the stuff penetrate the skin. Companies have made a fortune from such marketing. But, the message needs to be continually changed. The branding does not eg Olay

    but the marketing vehicle to the consumer does.

    P&G is marketing a very impressive Wand using "magnetic" technology to get right into the skin and make me feel years younger, peaches and cream complexion and take years off my perceived age. Really?

    Accept all that.


    Now the reality - what is the deal between OBJ and P&G. Is it P&G saying we paid for all the development/marketing, you got to use the association, we will pay you "wages/token payment" until such time as the technology has proven to be a game changer. They call the shots, P&G can drop the wand at the drop of a hat without effecting the Olay brand.


    It is now about the numbers for OBJ and the investor has no idea what they are.
 
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