AFR Article: AVZ's chairman Klaus Eckhof halves his stake, page-4

This is the direct quote from the AFR article, that would have shareholders upset......
"Would have loved to sell some at 30¢ like all the other shareholders, but as a director there are not [many] windows available,"

How do people think this makes those that bought around those prices feel?? I think of the North American investors that bought 60m shares at 25c, when reading the above. Does anyone think Klaus mentioned to them that he wished to sell at 30c??
This is a totally different situation to last year when Klaus sold shares on the way up. IMHO that one statement is what Klaus really thinks, AVZ was a sell at 30c, and even down to 12c.