Why did they flop with My Caravan, Cat? I haven't looked that far back, but MC has proved an embarrassment for CL8 to be fair.
Anything is worth a short trial - if it works then keep at it. I really hope they put the new business on standby and focus on DMC and Mobilise this year and next. It's all about the marketing, and someone needs to roll their sleeves up and visit potential suppliers as well as industry users IMO. They need to go hard at this - not just online marketing - use the bloody phone, and make follow-up appointments.
Running discussion on CL8, page-255
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