I think the rebranding is a sly trick, it's an attempt to distance themselves from the promises made as Fast Brick Robotics.
Perhaps the HX doesn't fit the legal definition of a robot?
The DST technology will likely be the focus of FBR, the company will just license this to true robot manufacturers.
It would be much more appropriate to do a rebranding in association with announcing their new strategy. But management know they will lose their nerdy robot fan boys, so they stay silent, keep you in the dark and feed you shiite just like mushrooms.
semiotic meaning of FBR new signs., page-17
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