RFG 1.49% 6.6¢ retail food group limited

my prediction, page-58

  1. 378 Posts.
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    The reality is that ripping off your franchisees is only a short term measure. If the business needs to rip off it's business partners to survive then it is fundamentally flawed. The list below is just a few from recent times and now their brands are trashed.

    Murray Goulburn (broke)
    7 Eleven (brand is trashed an no one would ever buy a business from them)
    Mortgage Choice (major shareholders leaving, brand is trashed, no one would ever buy a franchise from them and current franchisees currently transferring clients out)
    Caltex (took back from franchisees and looks like losing major dollars/value via an employee model)

    There are others but these are the obvious ones.

    The fact is that our dearth of decent management has resulted in management teams who have no real expertise in the business. Their model has been to respond to changing market conditions by ripping off franchisee's instead of changing their business model. The end result is that they have killed the revenue source and trashed the brand in the process.
    Last edited by BarnArse: 27/06/18
 
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