Perhaps a glitzy “Autohaus” like this helps prove the point? A stylish urban product-gallery (it even incorporates a museum) is a far cry from franchised freeway dealerships. A central bricks and mortar (or in this case; glass and chrome) branding hub like an Apple Store, but with retail business migrating primarily to online, perhaps highlights the pivot rather than disproves it? Just a thought.
Jaguar I-Pace, page-12
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