Sky news up, page-41

Ok . Lets agree on your number of 100, 000 per night for the sake of the argument .

100k out of 8 million that you would have to agree is the likely demographic . Fair chance that the 15 to under 50 demo aren't watching .

So , 1.25% of the demographic watch actually that stuff . Or about .4% of the country's population .

That means that 98.75% don't watch it .

Hmmm . What does that tell you ?