My question by 2020/2030/2040 we will have other players who will be in the field selling A2 products. A2 is a type of protein that is derived by segregating the cattle stock. This could be down be any/all major dairies across the world creating their own herds for A2. Just a news from nestle made the CEO of A2 release a not to market to pacify scared investors. I'm currently buying A2 milk off the shelves paying a premium of A$4.80, but given a choice of A2 product from anyone else at lower price would not stop me from approaching an alternative as long as the product is A2 and my kids consume it. Currently the price targets are based on the monopoly of A2 Milk in the market with high margins on IF & fresh milk. China abolishing one child policy may support the trend but not sure for how long. Every family would like to save same money on a daily essential. Not like paying A$ 19.2 for 4 x 2 litre cans per week. I'm happy to be proved wrong.
$20 in 2020, page-5
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