Ann: Revenue Share Launch - Arcade X White Labels EPLAY, page-8

There cut was disclosed back in early june to be 20% its nothing new. The only new information is the monthly subscription $.

What do you mean access to partners client base?

The point is its a subscription model the billings integrated with the major telcos which it makes it easier for their users to jump on. The real question is how is the marketing campaign going to go and what is the uptake going to be like?

The way i interpret it is the majority of all marketing and advertising and user acquisition will be driven by emedia. Therefore they get a larger cut, makes perfect sense.

Emedia seem to be a very well established media content production business in SA so you would think they have the resources to push a larger campaign if they choose.

I think the sell down is just a big chunk of profit taking from its run from the low 1s. Going off the spread alone who knows where its going to go. the amount of supply that came out this morning even stumped me.

If i had to take a punt i rekon we'll see it settle in the mid 1s in the coming days then another move north.

Cheers,
J